Leveraging potential - triggering new business ideas
hortivation - this is the new innovation experience for the green industry. At Messe Kalkar, it offers a concept that is both new and unique on the market, developed by the world's leading trade fair IPM ESSEN.
After its successful premier, hortivation again displays the influences of mega-trends in the green industry from June 12 to 14,2016y. It brings together cultivators, gardeners and retail and serves as trend show, showroom, workshop and pool of ideas.
The network platform offers a direct exchange among experts, introduces consumer-oriented marketing concepts and provides direct sales momentum to increase sales.
That is hortivation
RETAIL GREEN LAB
Winners of the hortivation Cup are Enthusiastic About POS CoachingA lot was learned by the trainees at Seeberger Pflanzenhof who, as the winners of the hortivation Cup, were given exclusive professional POS coaching by the trade expert Kay Harney. Attention focused on the customer, his/her wishes for purchasing and the best possible positioning of a garden centre.»
Top Green Stylist Romeo Sommers Comperes the Speakers' CornerDuring hortivation, renowned experts are giving exclusive practical tips in the Speakers' Corner. It is being compered by the trend watcher and green stylist Romeo Sommers.»
In the RETAIL GREEN LAB, Learn How to Design a Fast-Selling POSNIFEM Instore Builders Construct the Garden Centre of the Future: Arena principle, retail dynamics and cross-selling - At hortivation by IPM ESSEN, the RETAIL GREEN LAB will provide new stimuli for profitable shop design.»
Sell successfully thanks to exclusive practical tipsFrom experiential and online marketing through “urban farming” and “designed nature” to the hip allotment garden and the “confetti garden”: at the Speakers’ Corner at hortivation, renowned experts present new trends in the sector, sales concepts and their customer-orientated implementation at the point-of-sale.»
Secure your tickets at a bargain price nowIn four weeks, hortivation by IPM ESSEN will open its doors at the exhibition centre in Kalkar. The ticket shop is now open with immediate effect. If you register online, a day ticket costs five euros.»
Shuttle Service to the FlowerTrials®For hortivation 2016, Messe Essen will be providing a free shuttle service to the FlowerTrials® 2016 on 14 and 15 June.»
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KALKAR EXHIBITION CENTRE
Griether Straße 110–120
47546 Kalkar | Germany