In the Future, hortivation Will Take Place During IPM ESSEN
From 2018, hortivation by IPM ESSEN will be integrated into IPM ESSEN. There, existing exhibitors and new companies which supplement the range on offer at the POS beyond the actual product groups at IPM ESSEN will have the possibility of presenting their products in selling concepts. Messe Essen is thus taking account of the exhibitors' wish to bring POS concepts and products together spatially.
The objective of hortivation by IPM ESSEN is to highlight how societal megatrends and the optimisation of the POS can be used in order to raise the sales of green products. IPM ESSEN will receive new stimuli due to hortivation and hortivation will profit from the visitor quality of IPM ESSEN.
The next hortivation by IPM ESSEN will take place from January 23 to 26, 2018 at Messe Essen.